WELCOME TO

wherever forever

Supporting leaders and brands through growth, change and evolution.

I’m Kitty Gonzalez, Executive Coach and Marketing Strategist

I support founders, leaders, and growing brands through moments of change - strengthening how people lead and how businesses show up.

With a background in global marketing at L’Oréal and leadership, culture, and wellness work with brands like Shmoody and Little Words Project, I bring both strategic rigor and human depth to my work.

Leadership and life coaching for people navigating growth, decisions, boundaries, and identity shifts.

1:1 Coaching

Strategic partnership for founders and teams refining positioning, storytelling, and growth direction.

Brand & Marketing Strategy

Frequently asked questions

Coaching is a collaborative process focused on supporting forward movement, decision-making, and growth. It’s practical, reflective, and rooted in the present with an emphasis on how you want to live and lead now.
Coaching is not therapy. It does not diagnose or treat mental health conditions. While personal history may inform our work, coaching focuses on present challenges, future direction, and actionable change.
I primarily work with founders, leaders, and creatives who are navigating growth, transition, or increased responsibility both personally and professionally.
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Marketing engagements are strategic and collaborative. They may include positioning, messaging, launch planning, or advisory support, depending on the needs of the business. All engagements are custom and project-based.
If you’re seeking support with leadership, decisions, or personal growth, coaching is likely the right fit. If you’re building or evolving a brand and need strategic marketing support, brand & marketing strategy may be more appropriate. If you’re unsure, I’m happy to help you decide.

Explore your life wheel

Our coaching relationship starts with a deep dive into the 6 key areas of your life. On a scale of 1 to 10, how would you rate each of these areas today? What would 10 look like? What would need to happen?